Ms. Anubha Singh is a seasoned Mixed-Method UX Researcher with over a decade of experience in user-centered design, product development, and behavioral research. She has led high-impact research across global markets, with a strong focus on privacy, trust, and public policy. With over seven years at Google in India and the U.S., she has significantly influenced product strategies for Search, Assistant, Maps, and Play, as well as Trust & Safety initiatives that improved privacy compliance for over 500 million users.

Anubha’s methodological expertise includes usability testing, surveys, diary studies, workshops, and large-scale ethnographic research. Her portfolio spans across consumer tech, fintech, health tech, and social impact domains.

She holds a Master’s degree in Human-Computer Interaction (HCI) from IIT Kanpur, a Bachelor’s degree in Design from NIFT Delhi, and a diploma in Intellectual Property and IT Law. Known for her interdisciplinary approach and culturally sensitive research, she brings strategic insight to complex product and policy challenges worldwide.

Currently, as Principal Researcher at the SHD Research Foundation’s Centre for Data and Behavioral Analytics, she leads mixed-method studies on electoral behavior, public health, and digital access in India. She is responsible for designing research frameworks, mentoring interns and research staff, conducting training programs, and producing evidence-based data and field narratives to inform electoral and policy discourse